Leadership Team
Bob Johns
President
BOLDSITE Media
Bob Johns is President of BOLDSITE Media, an OOH advertising company dedicated to reimagining destination media. BOLDSITE works with real estate developers, advertising agencies, and brands to create highly immersive advertising and brand environments in high-traffic public spaces.
Johns is an advertising and media veteran. His career began in 1995 with the global media agency Carat, where he developed his instincts and skills in media strategy, investment, and activation. Bob managed the media business for many leading national advertisers, and then became a lead on Carat’s business development team.
In 2000, Bob transitioned to the media ownership side of the business and joined CBS Outdoor, now named OUTFRONT Media. At OUTFRONT, Bob rose from sales manager of Chicago’s transit division to VP and General Manager of the company’s New York City billboard business. Bob was responsible for sales management, revenue growth, market operations and asset development for OUTFRONT’s large format displays, including the company’s coveted Times Square spectaculars. In this role, Bob formed the relationships with national media agencies and brand marketers that continues to serve him today.
After fifteen successful years at OUTFRONT Media, Bob joined some of his long-time industry partners at BIG Outdoor, where he was named Chief Revenue Officer. In 2019, Bob was named President of BOLDSITE Media, a wholly owned member of the BIG Outdoor family of companies.
Bob is a graduate of the Roy H. Park School of Communications at Ithaca College, with a degree in Television and Radio. He lives with his family in Chappaqua, New York.
Bill Tagliaferri
Executive Vice President, Real Estate
BOLDSITE Media
Bill Tagliaferri is Executive Vice President of Real Estate at BOLDSITE Media, an OOH advertising company dedicated to reimagining destination media. BOLDSITE works with real estate developers, advertising agencies, and brands to create highly immersive advertising and brand environments in high-traffic public spaces.
Tagliaferri is a real estate veteran in the out of home advertising industry. Bill serves as Executive Vice President of real estate at BOLDSITE Media and BIG Outdoor, a position he has held for the past eight years. Bill is responsible for site selection, leasing, operations, and relationship management with property owners. In this role, Bill partners with real estate developers like SL Green, Acadia Realty, Macerich, and Simon Property Group to enhance their assets with out of home advertising.
Prior to BIG Outdoor, Bill worked for six years as a manager and director in the real estate division of Clear Channel Outdoor in New York. Before Clear Channel Outdoor, Tagliaferri was operations manager of Encompass Media Group, a multimedia company that sells traditional, alternative, and digital out of home advertising. Prior to beginning his career in OOH Bill worked as a project manager with Tishman Construction overseeing the development and maintenance of high profile properties located in Times Square and The World Trade Center.
Bill is a graduate of Iona College, with a degree in marketing. He lives with his family in Briarcliff Manor, NY.
